In the ever moving world of the internet, customer engagement is a moveable feast.
Many business people and especially SME’s are very surprised when consultants suggest the setting up of a blog. They cannot understand why people would read them and are completely lost as to what to write. Which is understandable as we are not all born writers.

The main problem however is the lack of understanding of the core dynamics of the web. Information sharing on all levels is a reality. Think of the employers who might screen prospective employees through their Facebook/Bebo pages. Reviews, additional information and evaluations are read before any purchase is made. Customers will often go to extreme lengths to source information from peer groups, evaluate ratings and reviews, compare specifications, functionality and extras and then make a price competitive purchase. Most interesting is that this is becoming the norm for even relatively low cost items or services.

By providing a space where conversations can take place in an informal and informational manner increases your connection with your user and helps to boost confidence in your company and your product. Blogs also reach beyond search engines into social media and the ever expanding blogsphere.

We recently added a blog to a local school site to raise awareness of their community and drive traffic to the site. Due to constantly updated information and targeted links we are tracking a record amount of activity – better still we are following the activity from its source and the click through – adding value to any link that might appear.